Adidas, facts and figures in Colombia

Adidas, facts and figures in Colombia

Reference:
 Marketing News (2014) “Adidas” Tomado el 15 de agosto de  http://www.marketingnews.com.co/adidas/
Protafolio.co (2008) tomado el 15 de agosto de : http://www.portafolio.co/archivo/documento/CMS-4251433
Siempreconusted, (2011) tomado el 15 de agosto de: http://bestiariodelbalon.com/2011/01/24/2960/
Globpoeconomia (2014) “Adidas vs Nike, la batalla de marketing por el mundial de fútbol Brasil 2014 tomado el 15 de agosto de : http://www.larepublica.co/globoeconomia/adidas-vs-nike-la-batalla-de-marketing-por-el-mundial-de-f%C3%BAtbol-brasil-2014_121731
El Tiempo (2014) “Adidas y Nike disputan supremacía en el mercado en año de Mundial” tomado el 15 de agosto
http://www.eltiempo.com/deportes/futbol/adidas-y-nike-disputan-supremacia-en-el-mercado-en-ano-de-mundial/13627376
  Forbes Staff  (2013)“Adidas quiere ser la marca deportiva más exitosa (y amada)” tomado el 15 de agosto
http://www.forbes.com.mx/sites/adidas-quiere-ser-la-marca-mas-exitosa-y-amada-del-mundo/

Logo clover adidas  1972, use for traditional products and logo three bars adidas 1996

Adidas is a Multinational Company of Herzogenaurach, Germany, founded in 1948 for Adolf Dassler. It is a well-know brand name in the work, it is global corporation,  dedicated to manufacture of sports products and accessories with the use of technology. Its exclusive products are associated with high quality.  

It had two logo, the first Logo is a clover that represent the history and tradition of brand, it is 

known for having Olympic spirit; second Logo are three bars that represents the future of the

brand and its efficiency, also represent the 3 groups of products of the company, this are: 

Adidas Sport Performance, Adidas Originals and Adidas Style.

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Supply chain Structure

The adidas Group has outsourced most of its production. Overall, they work with more than 1,200 independent factories from around the world that manufacture our products in 65 countries.

Your supply chain is global and multi-layered, with many different types of business partners, some of whom are directly contracted factories, while others are not.

In 2013, the top five countries per region by number of supplier sites were:

• The Americas: United States, Brazil, Canada, Argentina and Mexico
• Asia: China, Vietnam, Korea, Japan and indonesia
• EMEA: United Kingdom, Germany, Italy, Turkey and Spain.

Qualities of Brand

The brand Adidas is very important in the sport world, because the athlete use in your uniforms, shoes, etc. This brand is very comfortable because your materials have cushioning with elasticity excellent, absorption of impact, dynamism and answer capacity  in the slipper Adidas for soccer player.

They are recognized by “ The brands of the adidas Group complement each other in a unique way to help athletes perform better, play better, feel better. Our products break records, set trends, make history. Every day. All over the world. Welcome to the adidas Group...” (Adidas.com)

Their  thought is :“We strive to help you perform at your best. Your success is our ambition. Your defeat spurs us on to be better…. ” (Adidas.com)

This brand is using in article of sport how:

• Rubbers: Adidas work this type of material.
• Blades: use for to play ping pong usually. This blades are developed in fiber RX- carbon, they are fast and light
• Footwear: This product is made to move fast. The material used is flexible outsole and upper.
• Tables: these table are used in the ping pong usually. These type or tables are developed in 25mm chipboard plate, a solid foundation and undercarriage and other elements very important than guarantee balance and stability.
• Bags: These bags using for the peoples usually for the material comfortable, heavy and duty. Adidas have someone bags for racket of tennis or diary use.
• Accessories: Have various articles than the people like much for your material and quality.

Adidas and Colombian Market

Colombia gives boost to profits Adidas

The sporting goods producer Adidas increased  in 2013 profit up 50.7% to EUR 790 million, boost significantly by sales in Latin America.

Adidas faced last year to the negative effects of the exchange rate, weak sales in the golf business, problems in Russia and low demand in southern Europe, Italy and Spain. Without the negative impact of the strong euro, turnover of Adidas had risen by 3% last year.

Revenues in Western Europe declined by 7% in emerging European countries 3%, and 1% in North America, but in China rose 6%.

Sales last year were up 6% in Latin America, to 1,575 million euros, mainly in Argentina, Colombia and Mexico. No negative effects of the exchange rate of the euro, turnover had risen by 19% in Latin America. All this helped by the great performances of the football teams from Colombia, argentina and Mexico. In cup world increased their profits by having the two finalist teams and high performance as Colombia, and now the sell of Real Madrid Shirt in Colombia will be increase thank to James Rodriguez.

The brand in Colombia also sponsor local teams such as Millonarios FC and America, which are the teams with more fans in the country.